Masters of Malaysian Cuisine (MOMC) – website MalaysianChefs.com – is a group founded by Jackie M. in June 2020 with a mission to promote Malaysia and Malaysian food to a global audience through both virtual and onsite cooking demonstrations.
The MOMC group is made up of some of the world’s top Malaysian chefs who are selected for their expertise, influence and reach; it currently consists of MasterChef Malaysia judge Johari Edrus, Nyonya expert Debbie Teoh, Vegan sensation Dave Murugaya, That Rendang Lady of MasterChef UK Zaleha Olpin, Sydney’s “high priestess of Malaysian cuisine” Jackie M, President of the Malaysian Professional Culinaire Association Bob Adnin and Michelin-trained 5-star hotel executive chef Rene Juefri. This core group of 7 chefs share a combined online following of over 367,000.
MOMC produces cooking videos through virtual Live broadcasts (MOMC Live) and recorded videos (MOMC TV), along with a monthly eMagazine containing recipes from the previous series’ cooking sessions and articles on Malaysian food & travel.
MOMC’s content is uploaded or streamed to multiple online channels on Facebook, YouTube, Twitch and IGTV. In the first seven months of its launch, MOMC acquired 769,551 video views.
MOMC is a partner with Facebook Group Masak Apa Tak Jadi Hari Ni (2 million members), Facebook Page Apa Kau Rasa (400,000 followers), and Tourism Malaysia. Since its inception, the group has collaborated with celebrities and influencers including Her Majesty Queen Azizah, YouTubers Mark O’Dea and JetLag Warriors, and bestselling cookbook author Lara Lee among many others others.